BACKGROUND.
Starting life as an award winning blog for Singletrack magazine, Making Up The Numbers has grown into a mountain bike brand & Downhill race team. The next step on their journey was to develop a podcast…
REQUIREMENT.
To produce a podcast that was more of a ‘radio show’ than a traditional podcast. Including, sourcing of guests, scriptwriting, advertisement ideas & creation, podcast production & creative team launch video production.
RESULTS.
Within 4 seasons the podcast has become the market leader, with nearly 400,000 downloads & averaging circa 15k downloads per episode. It has attracted the world’s best Downhill & Enduro mountain bike racers, as well as sponsorship from some of the World’s largest bike brands such as Hope & Schwalbe.