BACKGROUND.

Lyreco are a global workplace solutions company with offices in 44 countries. Across the UK, Lyreco employ over 1,500 people & each January stage a Sales event for 700 sales people & business leaders. Lyreco's model is changing dramatically as they transition from selling Office Supplies to becoming a Workplace Solutions business.

REQUIREMENT.

To provide an engaging campaign which highlights how the world is changing & how Lyreco must make wholesale changes to their business if they are to survive.  

FEEDBACK.

After successfully implementing the "Disruption" campaign, Lyreco grew their business by 6% in 2017.