We’re on fire at the minute. Year 6 is going incredibly well. So well in fact that I’m actually questioning if this is “as good as it gets?” Will we look back on Year 6 & think “that was the one”?
All the projects we’ve delivered have gone exceptionally well but the 2 huge ones, well… When you’re forwarded an email from the Global President of Marketing at Universal Pictures entitled “Smashed it”; when 96% of delegates rate the 2018 Lyreco Sales Convention as Good or Excellent & the 360 campaign has everyone saying “WOW!”; off the back of a “Disruption” campaign that ran throughout 2017 & saw growth across the business of 6% & Lyreco WISE (Wales Ireland Scotland England) being ranked the No 1 Subsidiary globally for growth; you have to sit back & think “good work team”.
We have 3 more huge projects to deliver in Year 6 so the focus is on making sure those projects are delivered to the same standard & have similar impact. We’re pretty deep into the planning of all 3 & I’m confident they all will.
At the same time though I’m already thinking about future projects for Universal & Lyreco & thinking “how do you better that? Where do you go from here?” In my experience, trying to do something similar only yields a poor copy. So, you need to change it, but changing a winning formula has associated risks. You just have to believe that you delivered these amazing projects, you’ll deliver even more, even better ones in the future…