“Why change it when you’ve been so successful?” It’s a valid question & one that Linda, CEO of The Fragrance Foundation asked me a few months ago. Well, let’s go back to the beginning...
Like many others probably, I always thought that if you were setting up a business you’d spend months choosing the name. Brainstorming, deliberating, considering, & eventually you’d come up with the perfect option. In reality, we decided to set up Mammoth in July 2012 & within a matter of days we’d been appointed to deliver a couple of brand activations for the final of BBC’s Junior Apprentice. Before we could start work we needed to supply a business name for the contract which left us with couple of hours to decide. We went with Mammoth because I’m big & Mand’s ginger (she dyes it a lot), then we chose Events because we knew that would be our core business & we needed a bit of validation.
Fast forward a few years & the work we’re doing has diversified quite dramatically. Yes, events are still at the core of what we do, but add to that standalone video projects, apps, database systems, script writing & music production.
“Well if you’re doing that already, why do you need to change?” is something I wrestled with for a few months & it came to a head when we were invited in to meet the Comms team at Universal Pictures. We’d delivered a couple of big events for another department & came highly recommended. The Comms team have a range of projects & with events in the name I just felt it was now restricting us, pigeonholing us into one category; so we’ve been bold & we’ve changed it. From here on in, we shalt forever be known as The Mammoths. Still big, still ginger (still dying it), still delivering all the ace work we’ve delivered over the last 5 years; just hopefully getting involved in even more diverse projects as well.